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Privacy Policy Effective date: January 01, 2025

Who we are

Scope
This policy explains how we collect, use, and share personal information when you:

  • Visit our websites and landing pages
  • Sign up via Facebook/Instagram Lead Ads or other forms
  • Download books via BookFunnel
  • Subscribe to our newsletter or reply to our emails
  • Interact with our social media profiles and ads

What we collect
Information you provide

  • Contact details (name, email address)
  • Reading preferences or answers to optional form questions (e.g., sci‑fi/thriller/both)
  • Messages you send us (email, contact forms, social DMs)
  • Giveaway/contest entries you choose to submit
  • If you purchase directly from us in the future: billing/shipping details (processed by our payment provider)

Information collected automatically

  • Device and usage data (IP address, browser type, operating system, pages viewed, links clicked, time on site)
  • Cookies, pixels, and similar technologies for site functionality, analytics, and advertising

Information from third parties

  • Facebook/Instagram Lead Ads (the form information you submit)
  • Email service provider metrics (email opens, link clicks)
  • Analytics and advertising platforms (aggregated performance data)

How we use your information

  • Deliver requested content (for example, your free book download via BookFunnel)
  • Send the author newsletter, book updates, launch announcements, and reader offers
  • Respond to questions and provide support
  • Analyze and improve our websites, emails, and ads
  • Show or measure advertising, including retargeting and lookalike audiences where permitted
  • Comply with legal obligations and protect our rights

Legal bases (EEA/UK visitors)
We process personal data under these bases:

  • Consent: newsletter sign‑ups, lead forms, marketing emails
  • Contract: delivering your requested download or purchase
  • Legitimate interests: site security, basic analytics, limited direct marketing to subscribers (you can opt out anytime)
  • Legal obligation: records we must keep for tax/accounting if applicable

Sharing and disclosures
We do not sell your personal information. We share it only with service providers who help us operate:

  • BookFunnel (book delivery and device support)
  • MailerLite (email newsletters and automations)
  • Make.com or Zapier (to pass lead form data into MailerLite)
  • Meta Platforms (Facebook/Instagram ads, including hashed audiences)
  • Google Analytics or similar (site analytics, if used)
  • Web hosting, security, and performance tools

These providers may process data in the US, EU, or other locations. Where required, we use appropriate safeguards for international transfers (such as Standard Contractual Clauses).

Advertising and cookies

  • We use cookies and pixels for essential site functions, analytics, and advertising (including retargeting on Facebook/Instagram).
  • You can control cookies through your browser settings and, where available, our cookie banner.
  • Email marketing: Every email includes an Unsubscribe link. You can also email stephen@nightowlsnovel.com to be removed.

Your choices and rights
Everyone

  • Unsubscribe: Click the link in any email or email us to be removed.
  • Access/Correction/Deletion: Email stephen@nightowlsnovel.com to request access to, correction of, or deletion of your data (subject to legal exceptions).
  • Opt out of targeted ads: Adjust your social ad settings, manage cookies via our banner (if shown), or email us to be excluded from custom audiences.

EEA/UK

  • You may request access, rectification, erasure, restriction, objection, and data portability.
  • You may withdraw consent at any time (this does not affect processing before withdrawal).
  • You can lodge a complaint with your local data protection authority.

California (CCPA/CPRA)

  • We do not sell personal information. We may “share” identifiers (like email or cookie/pixel data) for cross‑context behavioral advertising.
  • To opt out of “sharing,” email stephen@nightowlsnovel.com with the subject “Do Not Sell or Share My Personal Information.”
  • You have the right to know, delete, correct, and to not be discriminated against for exercising your rights.

Data retention

  • Newsletter subscribers: retained until you unsubscribe or after 24 months of inactivity, whichever comes first
  • Lead forms: up to 24 months, or sooner if you request deletion
  • Support messages: up to 12 months after resolution
  • Analytics data: retained in aggregate or anonymized form where possible

Security
We use reasonable technical and organizational measures to protect personal information (HTTPS, access controls, limited personnel access). No system is 100% secure; if we learn of a breach that affects you, we will notify you as required by law.

Children’s privacy
Our content is intended for adults. We do not knowingly collect personal information from children under 13 (or under the applicable age of digital consent in your region). If you believe a child provided us information, contact us and we will delete it.

International users
If you access our sites from outside your country, your information may be processed in other countries (including the United States) with different data protection laws. Where required, we use appropriate safeguards for such transfers.

Third‑party links
Our sites and emails may include links to other websites. Their privacy practices are governed by their policies. Review those policies before providing personal information.

Updates to this policy
We may update this policy from time to time. We will change the “Effective date” above and, if changes are material, we will notify subscribers or post a notice on the site